FIRSTeBook Publishing take a different view to the industry standard and in most cases employ copywriters across all the divisions to write the blurbs that appear on their books.

Whyc You might ask

For one thing, copywriters are dedicated wordsmiths who are able to get a message across in a very short space.

Secondly, copywriters are able to bring a freshness and vitality to a blurb that an editor or author who has been immersed for months and sometimes years in a book may find in short supply.

Lastly, any copywriter worth her or his salt thinks first and foremost about their audience: the person they hope to reach in the bookshop.

Blurb writing is not scientific, different copywriters take very different approaches to how and what they write. And different writers will produce widely divergent blurbs while trying to achieve the same overall effect - i.e. convincing a bookshop customer to buy the book in their hands.

If a potential reader has not lost interest by the time they have looked at the cover and read the title then they will usually read the blurb. This is the deal maker (or breaker) which will result in the book either being bought or making it's way back to the shelf.

Here are some hints to help authors write a catchy blurb:
As with titles do not be overly clever or obtuse;Readers look at the blurb to find out a bit more about the book not to be made more confused;Keep the language simple;The place for articulation is inside the book;The blurb needs to be easy to read and digest in a very short space of time;Get the key points about the book through but do not give everything away;Use clinchers; statements about the biography subject that are little known or surprising;Leave the reader wanting more by posing a question.
For example "How did a poor Catholic girl from an American town with a population of 200 end up the most scandalous women in media historyc"

Pull out some of the best lines and statements from the book and incorporate these into the blurb.

About FIRSTeBook:- FIRSTeBook is a world class provider of innovative online digital publishing solutions for ebooks, helping authors companies and individuals all over the world benefit from the growth in online epublishing and ebooks. With offices in London and Amsterdam, FIRSTeBook offers advanced professional publishing services at FIRSTeBook.co, the ebook library and author resource marketplace that also allows publishers to promote, share and sell their publications and other digital content with the world.